Hi there! I’m Cecelia!

I’ve spent the last decade-plus proving that strategy and raw creative energy don't have to be mutually exclusive. Whether I'm working on digital launches that spike web traffic by double digits, bringing a custom children's book mascot to life, or designing apparel for retail platforms, I bring the same energy: structured enough to meet rigorous deadlines, yet creative enough to keep things interesting.

Basically, I bridge the gap between heavy-hitting strategy and hands-on design. Let’s make something cool!

How I Got Here

I’ve been obsessed with art and pop culture for as long as I can remember. In fact, I spent my junior year of high school living away from home at an art boarding school, completely immersed in traditional art. That early deep dive cemented my passion for art and gave me a deeper understanding of what it would take to pursue it as a career.

Since graduating from college, I've climbed the ranks from a graphic designer to an art director. I know what it takes to guide a brand through different evolutions, pitch ideas to stakeholders, and manage the chaotic, fast-moving workflows of a variety of businesses.

But I also know that corporate structure doesn't mean your creative spirit has to die. Over the years, I've managed to keep one foot firmly planted in the commercial world and the other in the independent art scene, running my own e-commerce storefronts.

What Actually Drives Me

I am a visual thinker through and through. When a new project lands on my desk, my first instinct isn't to open a template; it's to start mood boarding, tracking cultural trends, and figuring out what hooks a specific demographic.

• The Strategy Part: I don’t just post to post, and I don’t just design to make things pretty. I look at analytics, follow user engagement, and figure out the why behind the visuals. I live in project management tools to keep multi-channel campaigns running perfectly on time.

• The Creative Part: My brain lives in its own little art world of digital illustration and hand-lettered typography. I love the physical, tactile nature of design, too - whether that's prepping large-scale environmental print graphics or collaborating with fabricators to build a comfortable, functioning brand mascot costume from scratch.

Off the Clock

When I'm not in front of my iPad or the computer working on design projects or illustrations, I'm usually trying to hit my 10,000 daily steps or resetting my brain in a hot yoga studio a few times a week.

I am an avid thrifter. If there is a thrift store clothing inventory bin within driving distance, I have a strategy for it (and I will absolutely be checking the tags to ensure everything is 100% linen or cotton — you will never catch me buying polyester, and you definitely won't catch me wearing butter yellow). My ideal way to wind down a hectic week is a quiet evening spending entirely too many hours playing The Sims.

I’m currently looking for my next big creative challenge in social media, graphic design, art direction, or creative direction. I’d love to work with fitness or yoga studios, outdoor brands, brands with a sense of humor, bands, or coffee companies.

If you’re looking for someone who brings strict strategic discipline, heavy-hitting design execution, and a genuinely human perspective to your team, let’s talk!