Cecelia Hotzler

Illustration,
Art Direction,
and Social media.

Meet The Artist

A woman with black hair, glasses, and a red beanie taking a selfie in a dimly lit room.

I’m a Minnesota-raised designer currently leading creative for a Gen-Z sub-brand in the financial world. I’ve been obsessed with the bridge between design and raw art since my days at a performing arts high school, and that’s still where I play today - balancing big-picture brand strategy with a hand-drawn aesthetic.

A couple of highlights:

  • By day: Leading in-house campaigns and launching award-winning financial brands.

  • By night: Designing merch for artists like Machine Gun Kelly and running an emo-nostalgia Instagram and Etsy shop with a community of over 30k!

I’m ready to lean further into the spaces where community and design meet. Whether it’s a global tour or a local coffee shop, I want to build things that feel real! I want to create things that people get excited about.

When I’m off the clock, I’m usually at a hot yoga class, hunting for vintage band tees, or curating the perfect Spotify playlist, all with an iced chai in hand! (Okay, maybe not the hot yoga class. I wait until afterwards to grab my chai!)

  • Design Leadership: I’m currently directing the visual evolution of a sub-brand for a financial institution, translating objectives into high-impact, omni-channel campaigns that drive measurable results.

  • Brand Specialist: I have a proven track record of launching successful sub-brands from concept to rollout, including a Gen Z-focused financial identity.

  • Creative Partnerships: My illustration and design work have built a versatile freelance portfolio, delivering creative solutions for global brands and artists, including CASETiFY, Planned Parenthood, Garbage, and MGK, using design, illustration, and unique typography.

The Basics

  • I used to be a professional mascot at the Mall of America. This skill has surprisingly been important to my design career!

  • I attended a boarding school for the arts during my junior year of high school.

  • I’m an extrovert and enjoy being around people! I don’t mind being in the office a few days a week.

Fun Facts

Let's Work Together

Let’s Create
Something Amazing.

If you're interested in working with me, complete the form with a few details about your project. I’ll review your message and get back to you within 48 hours.