Toastless is my online shop where I create and sell handmade goods ranging from paintings to felt ornaments. Each design is based off of sketches in my sketchbook and it’s so fun to bring my illustrations to life.
To create a strong brand that people will recognize, I also came up with brand guidelines to keep a consistent look throughout all my marketing and packaging.
I wanted the look of Toastless to be fun and playful, but also a little weird. I wanted the packaging to reflect that without being too distracting to the artwork.
To create that look and feel, I chose black as the main color. This allows the colors of the artwork to stand out against the black background without clashing.
To make a purchase, visit: www.toastless.etsy.com